I’ve helped increase the bottom line of many big brands across several categories, in both the U.S. and abroad, and received global awards for the innovation, creativity and effectiveness of these efforts. Success has always come down to one, simple thing:
Building a plan to make a meaningful, emotional connection with people.
It won't matter how meticulously you craft your message, how stunningly beautiful the imagery is or that you've sourced surgically targeted media to deliver it all if you haven’t first developed a strong strategy, driven by keen insight, for why someone would ever want to love your brand in the first place. Jam-packing a data warehouse won‘t pan out without first dialing in the humanity of your target to guide you in refining your analytics‘ structure.
Please scroll down for a few examples of this kind of strategic thinking. You'll also find my bio and resume, plus a contact link for you to easily reach me:
As Executive Creative Director, Dave Clemans helped Trojan reach their highest market share in the company’s 98-year history. He led Taxi's New York office to six pitch wins in one year, doubling the agency's size. Prior to that, he oversaw creation on CHI London's efforts to establish a new agency presence in New York with clients Best Buy and Virgin. His creativity ranges a broad spectrum, from Volkswagen's Safe Happens campaign to helping originate the highly effective, teen anti-tobacco brand, Truth, at Crispin Porter + Bogusky. As one of the key architects of the Truth brand and its innovative strategy, he's been invited to speak throughout the U.S. and London. He's been featured on the cover of Creativity magazine as one of the ad world's hot creatives and his efforts have won awards in every major ad industry show, including Cannes Lions, the One Show, the Andy's and the Clios. A few of the campaigns he's created are now part of the permanent collection at the Museum of Modern Art in New York. His work has also received acclaim in Newsweek magazine, The Wall Street Journal, Huffington Post and The NewYork Times as well as on 60 Minutes, The Today Show, Nightline, The View, the Daily Show and the Ellen Degeneres Show.